Understanding the Role Played by Women in the Healthcare Industry
It is paramount for the current healthcare industry to involve women in their health development agenda. The main focus of this women involvement is to promote their roles and responsibilities in the ever-changing healthcare industry, support women growth ideas through sharing contacts, success techniques as well as products and services. If this is properly done, then it can be said that ladies have their space in the healthcare industry. Surprisingly, the biggest impediment preventing US citizens from getting good health is not the escalating medication cost. The reason for this is because the healthcare sector has not given women due recognition in all their commitments; they have not taken women as key decision makers and customers of this highly respected industry.
There is still a big number of ladies who don’t know that they should be healthy with some even not setting aside enough time to seek medication. Besides, even those who take the initiative and try to seek for appropriate health information, they still sink to the pool of confusion because they don’t know which sources are trustable. Some healthcare professionals still have not won the trust of their female patients. This combination of lack of time, information, and relationships one can trust, make a big number of women lack the confidence to make informed healthcare decisions for themselves as well as for their families.
The above highlights are the main concern to every player in the healthcare industry. It is clear that women form the biggest market segment in the healthcare industry. Women are also the leaders of the in setting out the health and awareness agenda both for them and for the entire family, hiring and firing pharmacists, doctors, treatments regimens and the insurance providers. Factoring in all these roles and influences of the women customer, the healthcare industry should be supporting them with appropriate tools and services. It is the high time medical practitioners take gender differences into consideration in their medical trails and not just consider the reason behind the patient going to the exam room. On top of this, insurance companies do not give their customers clear information about their policies.
The sober way of addressing this is to continuously engage women who form the biggest market share in the healthcare industry with the main aim being reinstating trust by reinstating their trust. The should devise ways that are sensitive to the women gender and exhibit conduct that is admired by women when they are looking for their healthcare needs. If doctors can foster dialogue and provide very clear communication, and the insurance companies to provide coverage ladies want by making preventive care affordable, offering easy, friendly and informative customer service, while pharmaceutical companies try their best to win trust by ensuring comprehensive and clear information accompanies prescription and is available by telephone and online, and offer drug recommendations that are gender-and ethnic specific, then , they can make a significant difference in building trust as well as satisfaction in women.